Olsen Twins no longer "got milk"

Anyone recognize these ladies? All grown up indeed. The Olsen twins were the face of the "got milk" campaign back in 2004. Everyone remembers these ladies in their prime, but does anyone know their offer was revoked after circulation of pictures in the tabloids that revealed that one of the Olsen's, Mary-Kate, was only 18 at the time, but suffering severely from an eating disorder. It appeared that the actress was actually getting "no milk" at all. You can't have one without the other though right?

Shortly after these pictures were released, the ads were removed from all magazines, and the campaign quickly came to an end. In my opinion, these two girls are already not looking their healthiest (too skinny?) The body image milk is portraying in these ads are unrealistic and insulting towards women everywhere. Constantly, women are being scrutinized for their weight and body figure, meanwhile magazines are filled with ads of overly thin size double zero starving females who clearly haven't eaten a carb in months. 

Since when did it become sexy to see protruding hip bones and stick figure legs? I am disgusted this ad was even published in the first place. If Milk did not see that at least one out of the two was already suffering from an eating disorder before choosing them to represent their brand, Milk is the only one at fault here. Revoking their offer from the Olsen twins was not a wrong choice, nor was it a right one. Because of all the ads already placed in magazines with females such as this, removing the ad was pointless. People who saw the ad prior to the pictures or rumors released was most likely already under the impression that these girls were lacking any nutrition they would have got from milk or any fruit/vegetable.

Once again, just another celebrity endorsement turned epic fail. To see additional info on the ad and campaign click here.

Michael, Medals, and Pot

 

Michael Phelps. A.K.A- The most decorated athlete of all time. For someone who apparently smokes weed, and is labelled as a "stoner" surely achieved nothing short of greatness thus far in his short lived career. 22 Total Olympic medals throughout his career, which began in Sydney Australia at the ripe young age of 15.

What makes this story interesting is that AT&T, Rosetta Stone, and Kellogg, all had paid Phelps some hefty cash to endorse these various products. Surely enough, after a photo surfaced of the athlete smoking pot at a party in the University of Southern California, Phelps had succumb to the wrath of media and the tabloids. So what happened to "the greatest athlete of all time?" Not only did he lose his endorsements, but a classic example of PR was demonstrated when a conference wad held for him to release this statement to the public:

"I engaged in behavior which was regrettable and demonstrated bad judgment. I'm 23 years old and despite the successes I've had in the pool, I acted in a youthful and inappropriate way, not in a manner people have come to expect from me. For this, I am sorry. I promise my fans and the public it will not happen again."

In my opinion, this was a mature way to handle an unfortunate situation. Sadly, this wasn't enough for him to obtain the contracts he once had, but I am curious as to why his actions had suffered such severe consequences. Weed is illegal, but so are many of the other activities that celebrities choose to partake in behind closed doors. Does anyone else think he was punished too severely? Weed is legalized in California, where the incident took place, so why is it being so frowned upon?  

Britney Spears: Polaroid Princess

 

Flipping through some old magazines last night.... Came across this old beauty. Britney Spears in her prime, before Hollywood chewed her up and spit her out. We all remember the young, talented, innocent Britney that people fell in love with everywhere. Back in her "Baby one more time" days, she was the ultimate teenage icon. Girls wanted to be her, and guys wanted to date her. 

It was no surprise that Polaroid wanted to advertise their "I-Zone" camera using none other than singing sensation pop idol Britney Spears. Today, this ad is currently 12 years old, and a lot has changed with the singer/songwriter over the years. Apparently, this was her first celebrity endorsement known to her career, but was unable to see exactly how much she was paid for the Polaroid advertisements. 

Her career has been a whirlwind of tabloids, failed marriage, children, and criticism from the public eye. It's so sad to see that someone who was once so innocent, become tainted by fortune and fame. She has endorsed many products since her Polaroid debut, but from 06'-08' her meltdown prevented her from having any offers to endorse brands for a solid two, almost three years. 

Since 09' things have been looking up again for Britney, but what I am trying to understand is what a brand such as Polaroid or Pepsi determine what celebrity is appropriate or most suitable to represent their brand. Do you believe if Britney was going through her mid-life crisis around the time these ads were released, do you think she would have been chosen to represent Polaroid? Her image in the ad portrays the Britney we once knew, not the one we know today. People change, does that mean a brands image does as well?    

To see other peoples opinion of what they thought about this ad click here

Samsung & the Superbowl: Seth & Paul

Well....Well....Well......What do we have here? If it isn't Seth Rogen and Paul Rudd as the new faces advertising for the launch of Samsung Galaxy. Not only is this commercial lacking the comedic tastes of both Seth Rogen and Paul Rudd, it was evident they didn't contribute much to the script of the commercial. Other websites and blogs have further lead me to believe that the majority of the people who got to view this commercial during the Superbowl found it tasteless and boring, and didn't really relate back to the product.

I've yet to find a viable resource that has released information i was looking to find such as how much Seth and Paul were paid to endorse the product, as well as how they were even chosen to represent Samsung Galaxy in the commercial.

The YouTube video above is the FULL version of the commercial. I myself, did not see the version of this commercial that was aired during the Superbowl. From what I did see, I found this commercial to be clever and witty. Although it was lacking raunchy comedy from the likes of these two actors/comedians, we are so used to seeing them in movies that make our sides split. I think the overall hype this commercial received PRIOR to the official airing for the Superbowl, set people up for excitement, but left them in disappointment. Not to mention that Samsung spent a whopping $1.1 BILLION dollars to find "the next big thing". This was also the "hash tag" that was used to generate a response from the commercial after it aired. People were asked to hash tag #thenextbigthing on twitter to see what kind of exposure Samsung received for airing a commercial during the Superbowl.

My question to you is: WHAT ARE YOUR THOUGHTS ON THIS COMMERCIAL!?

Like a Player?

If you are over 20 years old, surely you remember this 1989 Madonna commercial for Pepsi. The spoof "Like a Player" was a parody of her original hit single "Like a Prayer". The pathetic excuse for a commercial was only aired a couple times before it was removed. What is even more infuriating is the amount they paid her to use her song. 5 MILLION DOLLARS?!? Celebrities have been branding and endorsing products for years.

The commercial was provocative, seductive, and sexual in a way that the world wasn't ready for at the time it was aired. If something such as this was aired today, it would probably have a memorable impact on TV viewers, as opposed to a negative one.

I don't even want to begin to think of how much Pepsi agrees to pay celebrities such as Britney Spears now a days to slap their face on an already over exposed brand. Companies like Pepsi should think twice about the image they are perceiving to it's consumers. This isn't the first controversial ad, and it certainly won't be the last.

Welcome!

Hi everyone, my name is Shaylynn this is my blog on celebrity endorsements. This blog will entail stories, articles, videos, and pictures of celebrities who have been signed by big name companies as the "face" to endorse a particular brand or product. Hopefully this blog will be interesting as well as entertaining to those who view it. I will be posting on here regularly, so please feel free to scope the blog as often as you would like! My opinions may be somewhat biased at times... but hey aren't most blogs? You can choose what you want to read. If you don't like it, get off the page!!!!!!!!!!!