Sunday, 10 March 2013

Pepsi For The Soul


Two Words. Celebrity. Endorsement. Beyonce's at it again, and now with Jay-Z under her "halo", shes doing more than taking his advice, she's cashing out on yet another brand who has decided to pay her ample amounts of money to slap her face on a pop can for a few extra sales. What would you do with 50 MILLION DOLLARS? Yup, because that's the hefty price she was paid to endorse Pepsi- Coca Cola's leading competition. Not only is this now on record as one of the highest paid celebrities to endorse a product to date, but now people who don't even LIKE Beyonce are forced to see her face every time they pick up their thirst quenching beverage of choice.

It makes me sick when I see that people are dying in the world, and companies like Pepsi endorsing celebrities for ridiculous amounts of money as opposed to putting it towards a good cause and gaining publicity through non-traditional endorsements such as the one seen above.

To read about an article in regards to the above topic, click here.